About Gordon Glenister
Helping brands, organisations, and senior leaders build real authority, reach the right audiences, and turn influence into measurable growth.
Influencer Marketing Strategist, Speaker, and Advisor
If your brand is invisible in a noisy market, you're losing ground to competitors who aren't.
Gordon Glenister works with brands, organisations, and senior leaders who are serious about building influence, not just running one-off campaigns that go nowhere.
His approach is strategic, structured, and built around one goal: delivering results you can actually measure.
Whether you're looking to launch your first influencer campaign, scale what's already working, or position yourself as the go-to expert in your industry, Gordon brings the experience, the framework, and the connections to make it happen.
Whether you're a brand, an association, or an executive building your personal profile
Gordon helps you build influence that drives real business outcomes.
Decades of Experience.
One Clear Focus.
Gordon's career spans brand marketing, strategy, and influencer consultancy, giving him a rare commercial perspective that goes beyond social media tactics.
Over the years, his focus has sharpened around one discipline: influencer marketing. He has worked across industries from financial services to consumer brands, helping organisations understand how to use influence as a strategic growth engine, not an afterthought.
He has run influencer campaigns, built agency frameworks, advised associations, and trained senior marketing teams. The result is a depth of knowledge and a practical, no nonsense approach that clients consistently say cuts through the noise.
Recognised. Published. In Demand.
Gordon isn't just talking about influencer marketing he's actively shaping how the industry thinks about it.
Author of Influencer Marketing Strategy — published internationally in the UK and US, packed with 40+ expert interviews, case studies, and practical frameworks
Host of the Influence Global Podcast — one of the leading voices in the influencer space
International Speaker — trusted on stages at global conferences and industry events
Trusted by Brands, Associations & Executives across multiple sectors
Founder of influencer marketing initiatives that have shaped the industry
A Framework That Moves You
From Guesswork to Growth
Most brands approach influencer marketing reactively, chasing trends, picking influencers by follower count, and wondering why results don't stack up.
Gordon's approach is different. Everything starts with strategy.
Authority Positioning
We define your message, your audience, and the position you need to own in your market.
Influencer Strategy
We build a clear, goal-driven plan — identifying the right influencers and the right channels for your brand.
Campaign Execution
We launch campaigns designed to generate genuine engagement, not just vanity metrics.
Growth & Scaling
We measure what works, refine what doesn't, and scale the results.
This isn't theory. It's a proven system that's helped brands and leaders build lasting influence.
The Book
Influencer Marketing Strategy
Gordon is the author of Influencer Marketing Strategy, a practical guide designed to help organisations better understand and apply influencer marketing in a structured way.
The book focuses on how to approach influencer marketing with clarity—covering strategy, execution, and measurement.
The book has been published internationally, including editions in Polish and Chinese, reflecting its relevance across different markets.
If you’d like to explore the ideas further, the book provides a useful starting point.
Media & Features
Gordon regularly contributes to industry discussions on influencer marketing, employee advocacy, and brand strategy.
Featured Appearances
Gordon has been featured across podcasts, interviews, and industry platforms, sharing practical insights on how organisations can approach influencer marketing more effectively.
Podcast interviews on influencer marketing strategy
Guest speaker at industry events
Contributor to marketing and business discussions
Featured in international platforms
Social Proof
Senior Director, Investec
Gordon has helped me curate and run a series of roundtable dinner events. His enthusiasm and authority are key to ensuring that the event works well and that the attendees participate and enjoy themselves. The guests have always been of a high quality and represent a broad mix from within the industry, which makes for a valuable and lively discussion. The follow up report that Gordon and I put together, received great feedback from not only the attendees but also from those not able to attend. This has helped me better understand the Creator Economy and raise the profile of this group within my organisation"
Ed Adshead-Grant, Global Payments Expert
"Gordon is a wealth of information around digital and influencer marketing. His latest book on Influencer Marketing Strategy is packed full of examples on the changes underway in how both companies and individuals present themselves in today's noisy world. Good to be able to bring someone into the business who understands the engine underneath the increasingly flooded world of messaging which can often be overwhelming. Always recommend a conversation with Gordon Glenister"
Ready to Build Influence That Actually Works?
Influence isn't built by accident. If you're serious about positioning your brand
— or yourself — as a leader in your industry, the first step is a conversation.
No pressure. No pitch.
Get immediate access to Gordon's curated list of the top 100 influencers