The influencer marketing space is full of noise.
Trends. Opinions. Surface level insights.
Your audience leaves with ideas but no clear direction.
And that’s the problem.
Gordon doesn’t speak about influencer marketing from the sidelines.
He works inside it.
Advising brands. Analysing campaigns. Tracking what actually drives results.
Every session is built around one goal:
Give your audience clarity they can act on immediately.





One off influencer campaigns
Vanity metrics
Poor creator selection
Long term partnerships
Creator led strategies
Performance based measurement
Building scalable influencer programs
Structuring campaigns for ROI
Avoiding common (and costly) mistakes
Gordon brings a unique combination of strategy, data, and real-world experience.




Only:
Data backed insights
Real campaign examples
Clear, structured frameworks




If your audience is navigating influencer marketing, they don’t need more noise.
They need direction.